Part One
Laying the foundation for
tomorrow’s success while competing to win today
Most organizations face stiff challenges in today’s marketplace.
Changing demographics, new technologies, aggressive competition, and
sophisticated consumers demand that organizations change the way they
do business or face extinction.
Too many organizations respond to these challenges by trying to do what
they have done in the past. Those that thrive welcome change and renew
themselves by aligning with current and future realities.
Core Strategic Decisions
Strategy is defined as the way an organization meets the challenges and
opportunities presented by its environment. It consists of a set of
conscious choices about how it will deliver value to its customers and
distinguish itself from its competitors.
By participating in this program,
you and members of your organization will: