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Why Employee Engagement Is Critical
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Why Employee Engagement Is Critical

Establishing and strengthening emotional bonds between organizations and their employees is not a new concept by any means. It goes without saying that today’s marketplace is extremely competitive and everyone could stand to increase their bottom line. Strategic advantages that set organizations apart from another are hard to come by. However, a distinctive factor each organization possesses is its employees with their unique backgrounds and experiences.

Organizations must choose to actively engage their people in order to increase morale and productivity, especially in this economy. When correctly implemented, employee engagement is a comprehensive, strategic approach that creates positive, lasting results and consistent commitment.

According to a report from the Gallup Organization, employees fall into one of three levels of Engagement:

Actively Disengaged – employees who are fundamentally disconnected from their job. Disengaged employees are not only unproductive, but their attitudes and perceptions spread through the company, resulting in poor performance, lowered job satisfaction and decreased productivity.

Not Engaged Employees – employees who simply come to work for a paycheck and complete their perceived job or functions for the company. Day in and day out, these employees are not cheerleaders for the company or its objectives; however, they are not obstacles either. In some instances, these employees are referred to as the “blind followers” or “sheep.” Who will they follow?

Actively Engaged – employees who stand out among the others. Actively engaged employees are strongly aligned with the organization’s objectives and goals, and they care about the company’s success. They are always looking for ways to improve the company, as well as themselves.

Managers must communicate and lead their employees toward the goals of the organization in order to facilitate engagement. Surveys show that many managers often fall short in effective communication. This situation must be remedied. When people understand company goals and the influence they have on their organization, they are more likely to embrace these goals as their own.

Employee engagement is a pressing topic for every industry. Engaged employees directly influence an organization’s bottom line. Employee engagement programs are responsible for improved financial results, increased customer satisfaction rates, higher productivity, and better employee retention rates. Companies can no longer choose to engage employees; it is a necessary element for survival. Engaged employees are vital to building a successful organization.

Contact us at info@knasolutions.net to set up an appointment for a complimentary initial assessment (At No Cost to You) to determine what will help improve your Employee Engagement.


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